Some billboards in California, USA, are going to have the advertisements they display determined by the radio stations car drivers are listening to, according to this San Francisco Chronicle article. A device picks up signals from car radio aerials and works out how many people are listening to which stations. The video-screen billboards can then display adverts chosen to fit the consumer profile of the most popular station(s). If only this kind of ingenuity was put to good use.
Customised billboards
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I don't think we can/should be suprised by this... we also quickly reduced the Information Superhighway (remember that phrase? LOL)to the world's largest porn delivery mechanism. Still, even if the tail is wagging the dog, better applications will probably follow- there's still hope!