The second session Sunday morning session I attended was "Story Telling the Future" with Joseph Tankersley, a Disney imagineer. Things began well, with him talking about his perceptions of these conferences, as an outsider, a non-futurist -- very similar to my perceptions of everything being hopelessly old-fashioned. He also pointed out that too many scenarios begin with the technology, rather than emotions and interaction which is what the future and the stories should be about. No one pays attention to the technology because we've all been told so many times that we'll be wearing jetpacks any time now. He recommended The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations by Stephen Denning as a good read (Amazon US and UK). Unfortunately he then insisted the session should be a "conversation," resulting in a half-ballroom-full of people grinding their own personal axes, so I headed elsewhere...