Ideas from the edge

Yes, I'm on holiday, but I just read this New York Times review of The Deviant's Advantage: How Fringe Ideas Create Mass Markets (Amazon US and UK) which is about how ideas from those outside the mainstream can, with some refining, revolutionise it. While the knee-jerk unbounded-capitalism-hating part of me dislikes the commoditization and marketing of such often grassroots ideas, it's also extremely fascinating from a Diffusion of Innovations/Tipping Point kind of angle. There's also a good mini interview with Watts Wacker, one of the book's authors.