Erik Benson is thinking about a way to store ideas generated during brainstorming and how to allow people to rate them according to various criteria (how "cool" it is, how much money it could make, how much time it would take, etc.). He goes on to show some screenshots of the idea database prototype he's working on and briefly discuss what it takes to get something to prototype stage after brainstorming. (Benson's weblog found via Interconnected.)
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