Voting on UK TV's future

At the Royal Television Society's convention this weekend, attendees were asked to vote on which of five scenarios for 2010 they thought were most likely. The Guardian discusses the event, with the scenarios (created by Spectrum Strategy) at the bottom of the page. The most popular scenario was "Death of linear TV", forecasting that 40% of TV viewing is done using TiVo-like personal video recorders (so, not quite a "death" of conventional viewing then). I'm not sure what to make of the fact that the attendees' choice wasn't the "Base case" scenario, which is defined as reflecting "industry consensus opinion". (via Blackbeltjones)