Accelerating the future with McLuhan

The Toronto International McLuhan Festival of the Future is a new one on me. The first event is in October, covering ten fields they deem to be important. Hard to tell what it will be like as there's little content there so far, but the description "the foremost forum for the world's biggest thinkers to share thoughts on how to accelerate the future" doesn't make it sound very objective. Accelerate what future? Why does it need to be accelerated? It all sounds a bit pop-science, "gee-whizz won't the future be cool" so far, but hopefully I'm wrong. (Thanks Matt)

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